June 12

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Shooting for the Moment – Why You Should Embrace the FUJI JPEGS

By Dan

June 12, 2020

In my recent YouTube lesson videos, I’ve been showing you how to use the creative tools inside your Fuji camera in order to expand your “in the moment” creativity when you’re out shooting.

I’ve culminated my ideas about this topic in my latest video, called SHOOTING FOR THE MOMENT: Why You Should Embrace the FUJI JPEGS.

The Fuji’s all have great sensors and they do produce wonderful RAW files, but there’s a certain magic that you gain when you move away from the traditional RAW workflow and embrace the creative moment with your photography.

Now, I’m not saying that you should never shoot RAW, but we’ve all been indoctrinated by the big names to believe that we HAVE to shoot RAW all the time if we want to be serious photographer and produce good quality work.

However, that’s simply not true. 

The color and tonal processing technology inside your Fuji camera is so good, that in most cases, you’re not losing anything by shooting JPEG, and in fact in most cases, you gain a huge amount of creative liberation, freedom and “in the moment” magic that’s lost if you wait to process your images later.

When you shoot JPEG, you’re not giving up any resolution, you’re simply letting the camera do your processing. You’re simply taking advantage of the color science and expertise that Fuji has perfected in their 80+ year history.

Add in all of those tools I’ve been talking about in my recent videos, and you actually have a great deal of control right in the camera.

In many cases, you can actually get as good or better results than if you sat in front of your computer doing post processing. Besides, what does that really give you, except more time at your computer?

Sure, maybe you’ll be able to rescue a few lost highlights or shadow tones, but does that always make the image better? Maybe rescuing those tones doesn’t really matter in the overall message of the image. Not showing everything can actually make your photograph even stronger.

So, whether you’re a RAW only shooter, an occasional RAW shooter, watch my latest lesson and see why I think it makes sense to embrace the Fuji JPEGs. And if you’re already a JPEG shooter, check it out anyway; it will validate your method even more with a positive, “feel good” message.

Either way, thanks for reading, enjoy the video and have a great weekend!

About the author

Hi, I'm Dan Bailey, a 20+ year pro outdoor and adventure photographer, and official FUJIFILM X-Photographer based in Anchorage, Alaska.


As a top rated blogger and author my goal is to help you become a better, more confident and competent photographer, so that you can have as much fun and creative enjoyment as I do.


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Terry Bourk

I have read you new book “Behind the Landscape.” I could not “put it down” meaning that I kept at it because each photo you presented/analyzed was interesting and informative. I am trying to develop an eye for composition (both the scene and the light).

Thank you! The examples you present and the suggestions are very helpful. Purple Mountains, McKinley River and Wonder Lake are fascinating.


Roger Sinclair

You have done it again! Another triumph.

Your generosity to share, the clarity of thought and concise explanation thereof is brilliant. Perhaps I should also mention the beautiful photos and the talent necessary to produce them.

Thank you, Dan.