Frequent readers to my blog as well as those who read my posts on The Photoletariat will notice that I often write about the stock photography industry. Most of the knowledge that I draw from for my articles and posts comes from my experience as a contributor to ten different stock photo agencies during the past eighteen years. Here is a list of all the agencies that I’ve worked with, as well as a few brief notes about each one.

1. Light Sources Stock

I began my stock photo career with this small Boston agency in early 1992. Run by former photographer rep and industry expert, Pat Hunt, Light Sources licensed images to both local and national clients and put out an small agency catalog. Although small, the agency attracted a number of high profile and talented New England based photographers, including Seth Resnick.

For one year, I worked as the assistant editor for Light Sources and ran the day to day operations of the agency. During that time, they joined the newly formed Kodak Picture Exchange and became one of the first agencies in the country to license images digitally through the service.

I cut my teeth working with Light Sources. I didn’t make very much money, but I learned a great deal about the industry and improved my creative and editing eye, as well as my client negotiating skills, all of which have helped me tremendously during the rest of my career.

2-3. The Stock Solution/Ad Stock Photo

When I moved to Colorado in the mid 1990s, I signed on with this well known Salt Lake City based agency. I saw very few sales with them, though, even as they moved totally online in later years. It was still early in my career, and the quality of my photography was still evolving. Faced with a tough economy and an extremely competitive market, The Stock Solution closed it’s doors in 2007 and transferred its entire collection of imagery to the online portal Ad Stock Photo. I still have a number of images up on the site, but have yet to see a single sale.

4. Index Stock Imagery

During its late 1990s agency buying binge, Index Stock acquired Light Sources Stock. At the time, I was very excited, because it gave me a free pass into a big agency. I saw a definite increase in big during my tenure with Index over the the next few years; I made a few thousand dollars per year with and continually submitted new work every quarter.

However, by 1999, like many photographers, I had become frustrated with the Index’s late payments, their emphasis in selling to low end markets, and by the fact that they decided to switch the commission rate from 50% to 40%. I declined to sign the contract rider and accept these new terms, and terminated my contract with Index.

Ironically, though, by the mid 2000s, Index had brought Pat Hunt on as Sales Director in the New York office, and over the next few years, I actually saw a dramatic increase in residual sales of my old Index images. However, it sometimes took a year to be paid for those sales.

5. Solus

Right after terminating with Index, I got in on the ground floor with Solus Images, which was started by the former publisher of Direct Stock. In contrast to the marketing strategy that some agencies were pursuing at the time, Solus built up a boutique collection of highly conceptual images, which they marketed to high end clients with great initial success. Those images that I originally placed with Solus sold well, and have continued to earn me a rather sizable income over the years.

Unfortunately, just as things were building for Solus, the post 9/11 economy shook up the entire industry. Solus entered into a licensing agreement with Calgary based Veer, who eventually bought the Solus brand outright. The entire business was transferred to Calgary, except for my editor, Phyllis Giarnese, with whom I had developed an excellent working relationship.

6. Veer

By now, everything was online and over the next few years, Veer sales became my bread and butter agency. I received a regular stream of high end sales through them, as well as through Corbis, who was one of their main distributors. Commissions have been up and down through the recent economic slowdown, but earlier this year, I had a gross sale through Veer for over $13,000, my biggest single sale ever. Lately, though, since the Corbis restructuring, my Veer sales have plummeted and I now see average monthly commissions of less than $200.

7. Alamy

Like just about every other photographer on the planet, I have put a large number of images with UK based Alamy. An enormous distributor of imagery, Alamy sells through channels all over the world. I don’t sell often through Alamy, but I have made a few thousand dollars with them over the past few years. I seem to average about one or two sales per month.

8. Photolibrary

In 2006, Australian based Photolibrary bought Index Stock and became the third largest agency in the world. I got in with them through my former Veer editor, Phyllis, who they’d hired to be their Director of North American Content. I gave them a large batch of initial images and have been contributing heavily over the past few years.

I’ve seen my Photolibrary commissions double nearly every quarter for two solid years, with both RM and RF imagery. They appear to have a very strong sales team, and I have high hopes that this trend will continue. In a way, I have come full circle and I now find myself back with what remains of Index, and again working with Phyllis Giarnese, my old Solus editor.

9. Corbis

I signed on with Corbis in 2007 when they acquired Veer. I had high hopes for the merger and looked forward to the steady income that I was used to seeing with Veer, plus additional royalties that I would now gain through additional markets with Corbis.

A few months ago, though, Corbis made a surprising move by shifting all rights managed imagery to the Corbis side and rebranding Veer as a distributor of royalty free and microstock imagery. Unfortunately, since this change has gone through, I have seen a huge drop in my Veer income, and I have not yet seen the rights managed side of the business pick up for me with Corbis.

I remain optimistic, though, since Corbis certainly has the resources to remain competitive. They have an exceptionally strong rights managed collection, and their rebranding efforts during economic slump could end up paying off big for them as the economy bounces back. However, at this point it’s still too soon to tell how it will all play out and if they will end up attracting a large sector of high end photo buyers that used to shop at Veer for their conceptual imagery.

10. Alaska Stock

Shortly after moving to Alaska in the fall of 2008, I signed on with Alaska Stock. They’re my first local agency since Light Sources and I love the fact that I can ride my bike up to the office to deliver images, chat with the owner and staff, or discuss current industry trends and needs.

Since they’re a slightly specialized agency in a unique market, I have high hopes for long term success with Alaska Stock. They’re one of the few small independent agencies that are still going strong. I’ve been with them for just over two years and so I’m still building up a solid collection with them, but I’m starting to see regular monthly income.

As it stands now, I’m currently aligned with the second and third biggest agencies in the world (Corbis and Photolibrary), as well as an international portal (Alamy), and a specialty agency (Alaska Stock). I feel that I have a well diversified position in the marketplace, and remain positive that as the global economy continues to recover, my stock photo collections across these agencies will continue to produce a regular channel of income for me in the coming years.

If any readers have had experience with any of these agencies, especially the older ones that are no longer around, let me know!

August 30, 2010
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My Experience as a Contributor to 10 Different Stock Photo Agencies
Buddhist Prayer flags and monastery, Ladakh, India

I have one of those little red Moleskine notebooks where I jot down article ideas and potential topics for blog posts. One of the entries that I’ve been working on for awhile was a post called “10 Things I Wished I Had Known Before Becoming a Professional Photographer.”

This morning when I sat down to finally write that post, I did a quick Google search and discovered that Nevada Wier beat me to the punch. She put up a post about a week ago with the exact same title. Apparently, it stemmed from a question that was asked of her by one of her students.

Nevada has always been one of my favorite travel photographers, her work is simply amazing and it has inspired me ever since I bought my first camera over 20 years ago. She is a true master of light, color, mood and form and her imagery is definitely worth checking out.

Anyway, here are the 10 things that Nevada wished she’d known before starting out. She’s right on with all of her points. I definitely agree with her #1 assessment that photography is 80% business, and I especially like #10, which basically states that no matter how accomplished or recognized you are as a photographer, the phone does not ring on it’s own. You have to continually work hard to make it ring.

So not to repeat the same points, I’ll add three more things to her list:

1. How to price assignment work.

When I first started out, common perception was that photographers charge a standard “Day Rate” for shooting assignments. These days, photographers have shifted towards a assignment pricing with a “Creative Fee” that is combined with specific usage rates. Even today, it can still be a challenge to quote a big job and it almost always requires careful consideration before coming up with a final price.

2. How hard it would be to educate clients about the value of good imagery.

Despite the huge role that imagery plays in advertising and marketing, many photo buyers treat photography as a low end commodity. It’s a constant (and often futile) battle to get some clients to see the real value of the imagery that they’re buying. Here’s a post that I wrote for The Photoletariat about educating clients.

3. That the stock photo agency model would change so much.

When I first turned pro, I had my sights on getting in with a big agency like Tony Stone and earning a hefty income from stock. Back then, some shooters were making hundreds of thousands of dollars on catalog images with the big agencies. That’s all changed now, and even though it’s still possible to make decent money with stock, the days of bread and butter income from a few shots into the agency catalog are long gone.

OK, between the two of us, we’re up to 13 things. Surely there are more, though.

What do you wish that you had learned?

August 24, 2010
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3 More Things I Wish I Had Known Before Becoming a Professional Photographer

I found myself out in the world twice last week without my camera. Ok, so that happens all the time. I don’t carry my Nikons with me everywhere, even though I always preach that you should always have your camera with you at all times. It’s just that these were two REALLY good days- one sunny afternoon spent out on my bike on the coastal trail here in Anchorage, and the other during an evening with great light in the mountains at Hatcher Pass.

I had received a phone call after dinner at the lodge, so I gave my wife the credit card and went outside to take the call. Twenty minutes later, while we were out for an evening walk around the Independence Mine, I realized that in the scattered confusion, I had left my camera back at the lodge, which meant that it was time for the iPhone to step up to the plate and do some creative pinch hitting.

I actually wrote a post about creative iPhone photography a few weeks ago, as well as a very favorable review of the Camera+ app, but to be honest, I haven’t found myself using it very often. During those two times last week, though, it suddenly seemed like the perfect remedy to my forgetfulness, so I figured it was worth a second look.

Without going to much into the nuts and bolts of the app, I’ll just say once again that it offers enough tools and effects to foster some really great photographic creativity. It’s more than enough to give you an artistic fix during those times when you don’t have your big boy and big girl cameras with you.

Using it last week, I felt like a kid with my old Kodak 110 Instamataic again as I snapped pictures left and right that I’ll likely never sell for stock, submit to any agency, or make any income from at all. I’ll post them to my photo albums on Facebook, share then with friends and smile when I look at them myself. That’s all. Photography for the sake of just having fun, being creative and capturing the world as I see it. Just like it was meant to be.

And best of all, I don’t have to feel guilty about overdoing the tilt-shift and retro effects and vintage-style borders on so many of my pics. Why? Because you never have to apologize for having fun, that’s why. Camera+ makes photography fun. You should get it.

Anyway, here are my pictures from last week. I hope you like them.

August 23, 2010
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A Second Look at Camera+ App for iPhone: Maximum Creative Fun Photography!

The stock photo industry has become saturated with imagery during the past few years. With the enormous amount of imagery available on the internet through different stock agencies, things have gotten so competitive that just signing and getting on board with one of the big agencies, like Getty, Corbis, Alamy or iStockphoto is no guarantee that you’ll see a sizable income, or any income at all.

If you’re going to compete and make money with your photography, your imagery not only has to be top notch and it needs to be marketable. In order for it to sell, you need to produce the kind of work that photo buyers look for on a regular basis. Here are 10 essential tips to help you ramp up your stock photography earnings.

1. Get Model and Property Releases

Releases are absolutely necessary if your work is to be sold for advertising or corporate use. These days, many agencies won’t even accept images that are not released. Wherever possible, always get releases. iPhone users should get Easy Release, which will ensure that you always have a release form with you.

2. Shoot Concepts

Veteran stock shooters know that it’s not just photos that sell, but the concepts that they represent. Good advertising is about communicating ideas to potential buyers, and clients needs images that clearly communicate the concepts or message that clients are trying to get across to their market.

3. Leave Room For Copy

Don’t fill your frames, instead leave room in your images where an art director can insert text, logos or other copy. Empty space makes your images much more marketable.

4. Shoot With A Unique Twist

Almost every subject has already been shot a hundred, if not a thousand times. If your imagery is going to stand out, you’ll need to photograph your subjects from a unique point of view or put a different twist on your concepts.

5. Shoot Everyday Activities

Photograph people doing ordinary everyday activities. These are the pictures that are most commonly requested, because they are the images that everyday ordinary people can relate to, which is who advertisers are trying to reach with their marketing campaigns.

6. Go For Quality

Again, if your photos are going to sell, they need to stand out from the crowd. Strive for perfection in your imagery and pay close attention to any potential details that distract from the quality of the image. If your images is even just a little bit better than the rest of the shots it’s competing with for a sale, chances are that yours will be the one that gets selected.

7. Shoot Verticals and Horizontals

Verticals work for covers and full pages, horizontals work for two-page spreads, website banners and billboards. You never know how an art director might use your image, so provide them with both options for the same subject.

8. Shoot What You Know

You’ll make the best photographs of the subjects with which your are most familiar. That’s not to say that you shouldn’t branch out, by all means, be diverse, but if you have an area of expertise, make sure you work hard to produce as much of that kind of imagery as you can.

9. Communicate With Your Editor

Establish a good rapport with your editor and talk with them on a regular basis about what subjects they need, what kinds of photos are currently selling and how you can improve your imagery. A good photo editor can give you valuable feedback and help you produce work that sells, so pick up the phone and give them a call!

10. Shoot Often

The way to succeed in the stock photography industry is to continually produce a marketable body of work. Shoot as often as you can, and with as many different models, subjects and locations as possible. The more images you have on file, the more opportunities you have for making money from your photography.

August 17, 2010
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10 Ways to Increase Your Stock Photography Earnings

I just finished writing an article about photographing the human experience that went up on The Photoletariat this week. As I was doing my research, I came across Steve McCurry’s Blog. He’s the photographer who shot the now famous Afghan girl image back in 1984. Looking at his images got me thinking about a few things.

First, the guy is definitely no one-hit-wonder. McCurry is without a doubt one of the best people and travel shooters around and the body of work on his site is an incredible testament to his abilities as a photographer. His images brilliantly tell the stories of his subjects in such as way that we all would aspire to do as photographers. I mean, c’mon, does it get any better than this? Or this?

Secondly, he sure knows his way around a 50mm lens. He shoots circles around us with the very lens that many of us pushed aside as soon as we saved up enough money for a wide angle or a telephoto back when we bought our first cameras. His photos are a good reminder that it’s the photographer, not the gear that makes a great image. Seeing his shots makes me want to reach in my bag and pull that 50mm back out!

Lastly, it makes me wonder what the hell I’m doing sitting here in front of my computer and why I’m not out there in the world making photographs like this.

Thanks for the inspiration, Steve.

August 15, 2010
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Capturing the Human Experience
Juston Ledoux Bouldering, Horsetooth Reservoir, Colorado

Here’s another one of my favorite bouldering photos from Colorado. This one was shot in the Rotary Park area of Horsetooth Reservoir. Overlooking the water on the west side of the first hogback, just outside of Fort Collins, Rotary Park is an awesome year-round climbing spot, and home to some of the legendary boulders such as The Eliminator, The Mental Block and The Cat Eye Wall.

The climber in this photo is my good friend Juston Ledoux. We worked together at a digital photo lab (my last day job before turning pro). He wasn’t a rock climber when we first met, but the incessant daily banter between the three other climbers in the scanning room soon lured him towards the dark side. Over the next few years, I climbed quite a bit with Juston and watched him fall in love with the sport and push his limits to exciting levels.

I’ve always loved this image that I shot of him pulling the overhang into the sunshine on the south side of the Eliminator Boulder. I always thought it would have made a great Climbing Magazine cover image, but sadly, it never made the cut.

August 10, 2010
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Juston Ledoux Bouldering, Horsetooth Reservoir, Colorado

How to open up a beer bottle with a Nikon FM2 from Tobias Brabanski on Vimeo.

Now This is something they should teach in photography school, it’s probably one of the more valuable skills a photographer can have. I just wish I’d known this trick back when I used to shoot with the FM2. The thing is built like a tank, and having dropped it numerous times, I remember just how durable the hot shoe actually is.

August 9, 2010
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How to Open a Beer Bottle with a Nikon FM2
Alaska Superstar, Ice Road Trucker Lisa Kelly

The other day, I shot an assignment for Alaska based Carlile Transport Services. They’ve been moving goods and heavy equipment all over Alaska for 30 years, but lately, they’re well known to many as the trucking company that’s featured on the History Channel show Ice Road Truckers. As part of the job, I got to meet Alaska superstar and well known Ice Road Trucker Lisa Kelly, since she drives for Carlile.

In most places, superstars are people like athletes and pop singers. Here in Alaska our stars are dog mushers and people who haul heavy loads across the frozen wilderness when it’s fifty below. It’s no wonder that Lisa Kelly has such a following, she’s a very attractive and sexy young woman, and she’s obviously tough as nails to be able to handle the big rigs in extreme environments. I guess you’d call her the ultimate Alaska pinup girl.

As a client, the people at Carlile were great to work with and I hope to do business with them again in the future. In the meantime, I guess I need to get on the History Channel and watch some episodes of the show!

If you’re interested in learning about the rigors of driving on the ice roads and like white knuckle adventure stories, you should definitely check out the book King of the Road: True Tales of a Legendary Ice Road Trucker, by Alex Debogorski, who is one of the truckers on the show.

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August 7, 2010
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Ice Road Trucker Lisa Kelly
Snow biking, Chugach Mountains, Alaska- Shot for Salsa Cycles

I picked up a brand new client this week- Salsa Cycles. They are promoting their brand new snow bike, called The Mukluk, and since Alaska is the worldwide capital of winter fat tire snow biking, they contracted with me a few months ago to shoot some adventure riding photographs of the bike in action.

Working with a local rider, we shot a really great batch of photos of the Mukluk in the foothills of the Chugach Mountains just outside of Anchorage. One of those images is now the header shot on the bike’s product page on Salsa’s Website.

August 4, 2010
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New Client: Salsa Cycles, Promoting the Mukluk Snow Bike

I remember when I was the new blood. That was almost fifteen years ago, when I had just turned pro. I had been let go from my day job at a digital photo lab and instead of looking for another job, I took the knowledge and experience that I’d gained as a former photo editor and struck out on my own.

Of course, things were different back then. When I started, digital imaging was Adobe Photoshop 3.0 on beige Power Macs with 14″ CRT monitors, and the world’s most advanced camera was the Nikon F4. There there were small personable stock agencies in every city, and the place where all the photographers hung out and talked shop was the E-6 photo lab.

At the time, I was one of those energetic young guys who had a bag full of brand new equipment, overflowing creativity and hefty credit card debt from buying all that gear. I had a high level of admiration for some of the established adventure and outdoor photographers who had been around for a number of years and that’s what kept me going through those really tough early years.

I’d see them out at the lab or read about them in the mags, sometimes even meet them in person at trade shows or occasionally run into one of them out in the field. I still remember the first time I met Galen Rowell, I felt like I was in the presence of a giant. They didn’t act like giants, they were just really cool guys who were all incredibly helpful when it came to giving advice to the new guys.

However, this post isn’t about advice, it’s about inspiration. I really looked up to those longtime pros. They set the path and showed the 27-year old Dan Bailey that it’s possible to make a living running around outside with a camera. In fact, I still look up to those guys, and I still get inspired every time I look at their work. That hasn’t changed.

One thing that has changed, though, is that I now find myself on the receiving end of that inspiration. As I cruise around the web, I find my name and link on other photographers’ blogs, and I often get emails from younger shooters who tell me that they’re inspired by my work. They tell me that their ambition is to be professional outdoor photographers, and I know that a number of them will succeed because I see some very good work out there on the horizon.

I’m honored. I really am, and I hope that I can continue to inspire the new blood through the coming years just as I continue to be inspired by those long time shooters that paved the way before me. And as the younger people hone their skills and enter the marketplace, I’m sure that I’ll find my self inspired by their work as well. Looking at the imagery that some of these people produce, I can say that I already am!

Here’s of these younger shooters that I’m talking about. His name is Brett May, and he’s not only a very creative and diverse photographer, he’s quite proficient with his technical camera and lighting skills. Here’s the link to his blog. Also, check out Zach Long’s site, he’s another energetic young shooter who has some great looking and creative work. These guys are the future of our industry and their imagery is worth a look.

Brett, Zach and all the others who follow my work, I’m glad that my photography inspires you. Best of luck in the future and keep up the good work!

August 2, 2010
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The New Blood- Inspiring the Younger Photographers