November 2


Fujifilm Announces the IBIS Equipped X-S10 Camera

By Dan

November 2, 2020

Last week, Fujifilm announced their latest camera, the X-S10. A compact model with IBIS in-body stabilization, and the same 26.1 MP X-Trans sensor and X-Processor 4 found on the X-T4, the X-S10 delivers top level performance for shooting both stills and video in a compact, more affordable body.

Essentially, the X-S10 is the little brother/sister to the X-T4. It offers the same low light performance, ultra fast autofocus full resolution shooting at up to 8 fps with the mechanical shutter, and up to 30 fps using the electronic shutter, 4K video and all of the other main creative features found on the X-T4, but in a smaller, lighter body that is designed to appeal to a wider range of photographers.

With a different top deck configuration, the X-S10 adopts a more traditional DSLR type look and feel for the body, that Fujifilm is hoping will be more familiar, and more attractive to non-fuji shooters. Instead of the regular “Fuji-style” layout, the X-S10 has a dedicated exposure mode dial and two additional dials that allow for fast control over other camera and exposure settings.

Obviously, Fujifilm is trying to bring more DSLR shooters into the fold, and they’re hoping that this design will help entice photographers away from their Canon’s Nikons and Sonys.

Their strategy is to ease them through the door, and then wow them with the amazing colors, quality and creative options that make the X-Series cameras so well regarded.

Being the third camera in the Fuji line to offer 5-Axis IBIS stabilization to the X-S10, this is the first time they’ve added this feature to one of the less expensive models. It’s a system that works extremely well, no matter if you’re shooting stills or video, and it adds quite a bit of value to an already great camera.

In the past, Fuji’s X-T10/20/30 camera have all been highly capable and very popular models. They’ve all offered excellent, pro-level performance, and superb value, and I see this as being the case with the X-S10. Following their history, this camera could be considered the X-T40, but given the different body style, Fuji clearly decided to set this one apart.

Basic Specs

The X-S10 has pretty much the same specs as the X-T4, with a couple of additions.

• 26.1 MP APS-C X-Trans Back Side Illuminated CMOS 4 Sensor and X-Processor Pro. It’s the same sensor and chipset found on the X-T4, X-T3, X-T30, X-Pro 3 and X100V, and it offers improved tonal and color rendering and improved low light performance, with a native ISO range of 160-12,800.

• 5-Axis IBIS In-Body Image Stabilization. A highly capable sensor-shift stabilization system, this helps to miniziae camera shake by up to 5 stops, and it works in conjunction with most X Series lenses, even non-stabilized lenses. It helps increase sharpness when shooting still images at slower shutter.

In addition, a 4-Axis digital image stabilization system can be used when shooting video to further aid in steadying your footage.

• DCI and UHD 4K Video Recording. The X-S10 offers a versatile array of video capabilities that allow extremely high quality options for video and filmmakers. It can record 4K DCI/UHD 4K video at up to 30 fps, and Full HD recording at up to 240 fps for ultra slow-motion playback.

The fast processor speed of the X-S10 enables very fast write speeds and helps to reduce rolling shutter distortion when filming moving subjects. The camera also has a 3.5mm microphone jack and a micro HDMI port that enables 10-bit recording to an optional external or HDMI monitor.

• Ultra Fast autofocus system with 425 phase detection pixels that cover the entire frame. 

• A Host of Creative Shooting Options. The X-Ss10 contains 18 Film Simulations, including Classic Neg., Classic Chrome, ACROS and ETERNA BLEACH BYPASS, as well as other creative settings, including Monochromatic Color, Color Chrome Effect, Color Chrome FX Blue, Clarity, HDR Mode, Grain Effect, PRE-SHOT ES, and all of Fuji’s ADV creative filters, including Toy Camera, Miniature Mode and Dynamic Tone.

• Built-in Bluetooth and Wi-Fi Connectivity. This allows for wireless shooting and sharing your images to a mobile device.

• NP-126S Battery. Unlike the X-T4, which uses a different battery, the X-Ss10 uses the same NP-126S battery that every other X Series camera uses. This makes it a very easy chose for those photographers moving up from older X Series models or people looking for a second body or a dedicated video body, since the batteries are interchangeable between the different models.

• Pop-Up Flash, Silent Control, RAW Shooting in Auto/SP Mode, Flip-out LCD Screen and more.


Packed with high performance capabilities in an affordable, compact, lightweight body, the Fujifilm X-S10 looks like a great addition to the line. I see it appealing to a wide range of shooters, as a full-featured main camera for photographers, filmmakers, bloggers and YouTubers, or second/backup or dedicated video body and a small, but highly capable travel camera for shooting film and stills.

Even though it has a slightly different body style, inside, it’s X Series to the core, with all of the functions and features you need to make whatever types of imagery or film you want to create.

The X-S10 is up for preorder now, and it’s slated to ship on November 19. It will be available as a body, or as a kit with either the 18-55mm lens or the 16-80mm lens.  


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About the author

Hi, I'm Dan Bailey, a 25+ year pro outdoor and adventure photographer, and official FUJIFILM X-Photographer based in Anchorage, Alaska.

As a top rated blogger and author my goal is to help you become a better, more confident and competent photographer, so that you can have as much fun and creative enjoyment as I do.

  • Dan, with this release, do you think Fuji will release an X-T40? I can’t imagine it would be vastly different from this new X-S10. It just seems like they would both appeal to the same buyers.

  • That’s a very good question, Rick, and honestly, I don’t know. I can see how this X-S10 model will have a very broad appeal and bring a number of new users into the Fuji fold. You’re right, internally, it’s exactly the same as what an X-T40 would be, so it will be interesting to see if they follow with a 40 after his release, given how popular that X-T10/20/30 line has been.

  • HI Dan
    Firstly, thanks for your excellent book, which I bought at one point and read through to decipher my X-T2. I’m hoping you can do a similar comprehensive book with the X-S10, which I am picking up in about 45 minutes… 🙂

  • Hi Stuart, thanks for grabbing my X Series guide! You’ll be glad to know that I just updated it will all of the relevant X-S10 info. I’ll send you the download link for the update to your email address.

  • Looking forward to it! The guest e-mail is not the one I used for the book… I changed to the correct one below. I have managed to spend a few hours fiddling with the camera and so far it is really impressive. It was a tough change, as I really like the dials and manual feel of the X-T2 but the X-S10 really feels great. Thanks again for the great info and inspirational videos!

  • How comfortable is this to hold though? I am a Canon shooter and really like the ergonomics, this camera looks very angular. I have heard lots of good things about Fuji cameras though.

  • Ross, I guess it depends on your hands. The X-S10 was designed with a body style that should be familiar to DSLR users. It has slightly different ergonomics than some of the other X Series cameras, but all of the same creative features. Whether it will be comfortable in your hands is not something I can answer, but I do know that humans are pretty adaptable, and I personally find the Fuji cameras very comfortable to hold and operate. The best way to know would be to give it a try.

  • I got the S10 from B&H (need your advice to time return/exchange). Was about to give up Fugi when I saw your video on how to shoot with a mirrorless. I’m used to dials for A priority and Exp Comp. on Nikon. Low wt is essential per disability. The 465 gram S10 has no dials! Would you rec. the 465 gram X T-3 or the 383 gram X T-30. IBS comes on X T-4 but too heavy. Your book would help me use fugi.
    But need to decide quickly re camera. Thank you for keeping me involved.

  • Hi Lily,

    Thanks for your comment and your feedback. My preference would be the X-T3 It’s weather sealed, a slightly more substantial body. Both are great cameras, and they will have identical image quality, as well as A Priority mode on the dial and EV+/- dials. If you like the smaller form factor in the body shape, or if you have smaller hands, then the X-T30 might be a better choice. And yes, my book would definitely help you get more acquainted with your Fuji.

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