A couple weeks ago, I did a webinar for DxO Labs showing off their new software PureRAW 2. I know that people were unable to watch in real time, but you can now watch the full replay of my DxO Webinar here.

In this tutorial, I show you how easy this software is to use, and how it can help you extract maximum quality from your RAW files.

The initial conversion, when RAW sensor data is compiled to make an actual image, is the most important step in your RAW shooting workflow. Not all software does an equal job “demosaicing” RAW files from different cameras, though, especially those that were captured with Fujifilm’s X-Trans sensor.

However, the latest version of PureRAW his been specially optimized for us X Series shooters, and it plays extremely well with the Fuji RAW files.

With DxO’s extensive lens profiles and advanced “DeepPRIME” de-noising algorithms working behind the scenes, PureRAW 2 allows you to automatically correct for common issues when shooting RAW. With this software, you can produce a wonderfully sharp, clean, noise-free image that you can either save and share right away, or bring into your favorite photo program for further editing.

DxO PureRAW 2 works as a standalone program, or as a plugin for Adobe Lightroom.

Watch my webinar here, and let me know what you think!

Before/After photo of an image processed in DxO PureRAW 2 (Click for full size)
Before/After photo of an image processed in DxO PureRAW 2 (Click for full size)
May 4, 2022
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Watch My DxO PureRAW 2 Webinar

You can now watch episodes #8 and #9 of my Fujifilm Retrospective video series, where I’m looking back at my 10-year history shooting with the Fujifilm X Series cameras. 

In each episode, I’m featuring the specific Fuji cameras I used during that time period, while discussing the notable innovations and improvements and innovations that were being introduced into each of the new models, and sharing the details of how all of this affected my own photography, and in some cases, the entire photo industry as a whole.

I’m also showing you a selection of my favorite images that were shot with those cameras and telling stories that highlight some of the adventures and experience I had during each year. Think of it as “Story Time with Dan Bailey.”

This continues to be a very fun and rewarding trip down memory lane, and on that’s very relatable to a large number of fellow photographers, given that so many people have had similar experiences with their own Fujifilm journey. 

Part 8 all about my continued love with the X-T3, my entry into shooting video, and the two amazing cameras that Fuji introduced in 2019: the small, but highly capable X-T30 and the gorgeous creative powerhouse X-Pro 3.

Part 9 is about my surprising infatuation with the X100V, shooting my own video projects, and the two other cameras that Fuji introduced in 2020: the new flagship X-T4 and its little brother/sister X-S10. Oh yea… and then there’s the whole pandemic thing.

Enjoy these two episode, keep the comments coming, and stay tuned for the next episode!

April 28, 2022
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Watch Parts 8 and 9 of My FUJIFILM X Series Retrospective

You can now watch episodes #6 and #7 of my Fujifilm Retrospective video series, where I’m looking back at my 10-year history shooting with the Fujifilm X Series cameras. 

In each episode, I’m featuring the specific X Series models I used during that time period, discussing the notable improvement and innovations that were being introduced into each new model, and how all of this affected not just my own photography, but the entire photo industry as a whole.

I’m also sharing a selection of my favorite images that were shot with each X Series model and telling a variety of stories that highlight some of the adventures and experience I had during each year. Think of it as “Story Time with Dan Bailey.”

This continues to be a very fun and rewarding trip down memory lane, and on that’s very relatable to a large number of fellow photographers, given that so many people have had similar experiences with their own Fujifilm journey. 

Part 6 features the X-T2, all about my continued exploration with the ultra rugged X-T2, more workshops, two Scotland trips, continued innovation with the X100F, X-T20 and X-E3, two new lenses: the XF50mm f/2, and the XF80mm Macro, and how I accidentally wrote my bestselling guide to the X Series.

Part 7 all about how Fujifilm continued to up the game and draw more photographers into the fold with more innovations, their first stabilized sensor camera, the X-H1, and the hot-rodded X-T3, both of which vastly increased the still and video capabilities of the X Series line.

It’s been great to everyones’s comments on each video and hear about your own experiences with the X Series, so keep ’em coming, and stay tuned for the next episode!

March 21, 2022
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Watch Parts 6 and 7 of my FUJIFILM X Series Retrospective

This week, I’m featured guest on the Liam Photography Podcast. In episode #224, I ramble on and on about we discuss a number of aspects of my own history with photography and talk about how I got started, bought my first camera and eventually transitioned to the Fujifilm System.

Fellow X Series shooter Liam and I had a great talk last week, and we went into quite a bit of detail about a number of different topics that I’m sure you’ll enjoy.

Visit Liam’s podcast page here, and check out his “Forgotten Pieces of Georgia” photography project.

March 10, 2022
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Listen to Me on the Liam Photography Podcast

Last week, I reached an incredible milestone, when my YouTube channel hit 10,000 subscribers.

Of course, all of this is due to the incredible level of support that I’ve gotten from my awesome followers during the past few years, and for that I am eternally grateful. 

In response, I made a very special video to express my genuine thanks to you guys for helping me turn my channel into a highly visible and recognized resource for photographers around the world.

In addition, I share a bit of history about how I got started making videos and grew my channel to this point. Enjoy the video, and as always, thanks so much for your continued support. 

March 7, 2022
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Special Thank You to My YouTube Subscribers

You can now watch episodes #4 and #5 of my Fujifilm Retrospective video series, where I’m looking back at my 10-year history shooting with the Fujifilm X Series cameras.

In each episode, I’m featuring the specific X Series models I used during that time period, discussing the notable improvement and innovations that were being introduced into each new model, and how all of this affected not just my own photography, but the entire photo industry as a whole.

And I’m sharing a selection of my favorite images that were shot with each X Series model. All in all, it’s a really fun trip down memory lane, and on that’s very relatable, given that so many people have had similar experiences with their own Fujifilm journey.

Part 4 features the X-T1 and X-T10, and how those two cameras continued to build on the innovations that were taking the new mirrorless technology to the next level.

Part 5 is all about how the X-Pro 2 and X-T2 broke massive ground and brought the X Series to a whole new level of pro-quality performance. With these two models, Fujifilm delivered big time and gave us cameras that were just as capable, if not more so in some areas, as most high-end DSLRs at the time.

It’s been great to everyones’s comments on each video and hear about your own experiences with the X Series, so keep ’em coming, and stay tuned for the next episode!

March 3, 2022
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Watch Parts 4 and 5 of my Fujifilm X Series Retrospective

Continuing with my 10 year Fujifilm retrospective, where I’m looking back at my decade-long journey with the X Series cameras, and how they’ve impacted my photography life, I have now posted Episode 3 on my YouTube Channel.

You can watch Part 4, “The X-T1 Changed Everything” here.

And, if you haven’t seen the other videos in this series, you watch the first one here.

In late fall of 2013, Fujifilm sent me a prototype of the new camera they were working on, which was a fast autofocus, weather sealed outdoor camera with an SLR style body.

The body itself wasn’t finished yet, so they sent me a different model with brand new firmware. This way, I could test the new features of the yet to be announced camera. Then on January 28, 1014, Fujifilm officially announced the X-T1. 

Designed as a premium quality, interchangeable lens camera, it was built to deliver pro quality performance, and withstand the elements. The X-T1 featured a compact SLR style body, mechanical dials, 80 points of weather sealing, a bi-directional tilting LCD screen, vastly improved high speed shooting performance and a new hybrid autofocus that did full predictive AF tracking at 8 fps, with 49 autofocus points that were positioned across the entire frame.

The camera’s 16MP X Trans sensor, coupled with the new EXR II Image processor, the X-T1 produced exceptional image quality, and even better color rendition and clarity with those amazing Fuji film sims. Interestingly, the sensor on the X-T1 had the same pixel density as the full frame Nikon D800, which meant that both cameras effectively had the same resolution.

A Clear, Usable EVF

The X-T1 also had a brand new High Precision 2.36 million pixel high eye-point electronic viewfinder, with a much higher refresh rate and a full, immersive view that was bigger than any other camera out there at the time. At .77x, it offered an even bigger view than any other camera available at the time, including the Nikon D800 and Canon 1Ds Mark III.

In addition, the EVF displayed shooting info inside the viewfinder, and it even had an auto-rotate feature that turns both the image and the info into the correct orientation when shooting verticals. That was a nice touch.

The top deck of the X-T1 had 3 main dials for Shutter Speed, ISO and EV+/-, which put 3 of the most important controls right at your fingertips, and 6 programmable Function buttons. By comparison, the X-PRo 1 had 1. 

In other words, the X-T1 was truly a groundbreaking camera, and I like to think that based on my conversations with Fuji, the they designed the X-T1 especially for me.  It was the X Series camera I’d been dreaming of ever since I first laid eyes on the X10. It was the camera I’d wanted me entire career.

An Outdoor Photographer’s Dream Mirrorless Camera

As a pro outdoor, action and travel photographer, I drag my cameras through the dirt. I occasionally drop them and bang them against rocks. They get dirty and scratched, and they get rained and snowed on, and sometimes frozen. They get shoved into backpacks and panniers, carried up mountains and along dusty trails and long gravel roads.

In addition, the subjects I shoot aren’t always standing still in controlled locations. They move quickly, and often erratically, and I need a camera that will reflect the demands of my quick thinking, quick shooting, tricky light, fast moving, lightweight style of photography. What works for a lot of people doesn’t necessarily work for me, and having done this for years, I know exactly what I want from a camera. And the X-T1 was it.

It was the camera I’d been waiting for my entire career.

Right after the X-T1 was announced, I was sent a final production model. This was a few weeks before it was available for purchase. That week, I took the X-T1 to Iceland, where I shot almost a thousand photos, putting the X-T1 through it’s paces, with action, landscapes, urban scenes, and even night shots and northern lights. I all cases, the X-T1 passed my test and met, no exceeded my expectations. 

Essentially, I was the very first US photographer who got to shoot with the X-T1 after it was announced. This was also right around the time when Fujifilm was developing their X-Photographer program, and they brought me on as one of the first US photographers.

X-T1 represented an enormous chapter in my Fujifilm story, and it set the tone for everything that came after it. It’s also the camera that made me sell all my DSLR gear and make the full switch from Nikon to Fujifilm.

There’s so much more to tell in my X-T1 story; this post only scratches the surface, so be sure to watch the full episode and stay tuned for the next one!

February 17, 2022
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My 10 Years with the X Series, Part 3 – The X-T1 Changed Everything

Last week, I began a new series on my blog and YouTube channel, where I look back at my decade-long journey with the the Fujifilm X Series. In this fun retrospective, I share some of my favorite images shot during those early years, talk about the specific models I used, and discuss the impact they had on my photography during the past decade.

In Part 1, I talked about my fateful introduction to the X Series, which started with the X10, and why that represented such a momentous shift in my entire photography paradigm. In this post, I’ll talk about what I feel was a very important transition period in my photography.

The March to Mirrorless

Having bought the X10 in the fall of 2011, I used it extensively for a year and a half, shooting everything from adventure to landscapes to portraits and just about any other thing that caught my eye. I spent a lot of time getting myself familiar with the features of this fun little camera, and becoming enamored with the whole idea of this new mirrorless trend, which was just starting to make waves in the industry.

It was a very interesting time in the photography world, because smartphones were quickly becoming the preferred tool for taking pictures. Big cameras were losing their appear with the casual shooter, and point and shoots had lost the war with pocked sized telephones, so the industry realized they had to adapt.

I saw this firsthand during one of my trips to NYC. I would spend all day at the photo show looking at cameras, and then afterwards, I’d wander around Times Square at night and see thousands of people taking pictures with their phones. Except for the one or two students with “retro” cameras, there was not a real camera in sight anywhere.

Three years earlier, in 2008, the first interchangeable mirrorless camera was developed in a joint venture between Olympus and Panasonic. By using live view electronic displays and LCD screens, instead of a traditional pentaprism, and a sensor-based contrast-detect autofocus system, these cameras were considerably lighter and smaller than DSLRs.

The Panasonic Lumix DMC and Olympus PEN were some of the first mirrorless cameras, and they used the Micro Four Thirds format. They were indeed small and compact, but compared to DSLRs, they didn’t have near the same quality or performance.

Nonetheless, with the success of Micro Four Thirds, mirroless cameras were here to stay. Fujifilm released their first mirrorless camera, the X100, in the fall of 2010.

Enter the X20 & the X-Trans Sensor

In the beginning of 2013, Fujifilm announced the X20, and I bought one as soon as they become available. I had one in my hands on April fools day, and was immediately impressed by this new updated model. It had everything I loved about the X10 and more, including a very specific improvements.

Instead of the EXR format CMOS sensor, which allowed for greater dynamic range than typical Bayer sensors, as well as impressive sharpness, despite its small size, Fujifilm used their new X-Trans sensor in the X20. This was the same sensor found their flagship model at the time, the X-Pro 1.

Fuji’s EXR pattern sensor

With its random pixel array, the X-Trans sensor design was more resistant to moiré effects, which eliminated the need for an optical low pass filter. This allows the sensors to effectively achieve a higher resolution with the same pixel count, a fact that X-Pro 1 shooters quickly noticed when they saw that their Fuji images were as sharp, or sometimes sharper than images they shot with their full frame DSLRs.

This increase in sharpness compared to the X10 was immediately visible to me, and I was blown away but how much detail I could resolve with the tiny sensor on my X20.

Dwarf fireweed, Neacola Mountains, Alaska
Clouds at sunset, Anchorage, Alaska

In addition, the X-Trans sensor is less susceptible to digital noise, so the X20 had even better low light shooting capabilities as well. And what noise there was, which started to appear above ISO 400, wasn’t intrusive; it actually had a quality that looked a lot like real film grain. This had me intrigued, and so I started to experiment with shooting at higher ISO settings, just to create a more film-like look in my images. I found it usable at these higher settings.

Combined with the rich, diverse color palettes of the Fuji Film Simulations and Fuji’s internal EXR II image processor, the images that came out of my X20 looked awesome.

X20, ISO 400
X20, ISO 800

Faster Autofocus

The X20 also had an updated autofocus system, which include much better focus tracking on moving subjects. And it has a max frame rate of 12 fps at full res. (The X10 had 10 fps max, but only 7 fps at full resolution.) As an action shooter, this was music to my ears, and so I found the X20 to be an ever more capable companion when I took it on my outdoor adventures.

As with the X10, I was still shooting it alongside my Nikon during most of my outings, but I was finding that an even greater number of my favorite images from those adventures were made with my little Fuji. Not only was it holding its own alongside my big camera creativity, its rugged metal body and weather sealed design withstood all the abuse I was throwing at it.

Bumblebee on the borage plant.

I wasn’t the only one who discovered just how rugged these little Fujis were. I got an email one time from someone who lost her X20 on the trail for 3 months. It survived being rained on, snowed on and even chewed on by a bear. At the end the season, she found the camera and after drying it out and charging the battery, it still works fine!

X20, with bear teeth marks.

Making Contact

Fujifilm, or rather FUJI Photo Film, used to be a client of mine in the early 2000’s. Every so often, they’d put out a call for trade show images, and I would get letters asking me to submit my favorite slides shot on Fuji film to be considered for use.

They actually used two of my images during this period, and afterwards they’d ship me the prints. The image below of the biker was shot on PROVIA, while the orange mountain image was shot on Velvia; in fact the mounted 24″ x 36″ they sent me still hangs in my house.

Eric Parsons mountain biking at 12,000, Rocky Mountains, Colorado
Sunrise on Long’s Peak, Colorado

Even at that time, I barely knew anyone at Fuji, but I at least had a working history with the company. With this in mind, I decided to reach out to them. After I’d been shooting with the X10 for about 6 months, I sent an email to one of their reps. I followed up later with more images, and was eventually passed up the chain, until I finally landed on the desk of the Marketing Manager for Fujifilm Electronic Imaging Division.

He contacted me to let me know how much they liked my X10 images, and that began my current relationship with Fujifilm. This was early 2012, even before the X20.

They were really excited by how psyched I was with the X10 with the images I was getting, and in the summer 2012, they licensed two images from me to be used to help market the X10.

As I remember, they were even considering doing a whole Costco display with a head shot and testimonial right on the packaging, but that fell through for some reason. Either way, we continued to keep in touch and I continued to share my X10 and X20 images with them.

Evening light on the Kichatna Spires, Alaska Range mountains.
Spring aerial photo of the Kenai Mountains at sunset, Southcentral, Alaska

The X Series Growing

By early 2013, the X Series line was growing. They’d just come out with the 2nd generation X100, and the X-Pro 1, which had already been out for a year, was making huge waves in the industry.

Both of these models were a huge hit with professional wedding and portrait photographers, as well as street shooter and photo journalists, who were all blown away by it’s exceptional color and image quality, and intriguing, classic form factor, which included the optical viewfinder.

Along with the X-Pro 1, Fuji had launched their first X Series lenses, which were the 18mm, 35mm f/1.4 and 60mm macro. By the the fall of 2012, the’d introduced the 14mm f/2.8, and their first zoom, the 18-55, which had a fast 2.8 aperture built-in stabilization. This lens got excellent reviews, being way better than most kit lenses that were out at the time.

North American T-6 Texan airplane on the tarmac at the Valdez Fly-in, Alaska

An interesting note, while some manufactures were trying to recapture the consumer market away from smartphones, Fujifilm decided to pursue and appeal to professional photographers from the start. I remember reading an interview with Kaycee Baker, who as Fujifilm’s product manager at the time, and she was saying that the X100 came about because pro shooters wanted something smaller and lighter than their heavy DSLRs that they could cary with them on their own time.

So, Fujifilm went after the pro and enthusiast market and targeted people who love shooting, who love the craft and tradition of photography, which is why they designed the X Series cameras with the retro look and feel.

It’s also the reason they decided to go with the larger APS-C size sensor for their cameras, instead of using Micro Four Thirds. APS-C, which as a format that came from Kodak’s short lived APS-C film cameras, is a larger size than M43, but it still saves considerable size, weight and cost from a “full frame” camera.

And, by reaching back into their long history with silver halide film, which is where the more random design of the X-Trans sensor comes from, they were able to make an APS-C sensor produce resolution and noise control that was equal to full frame sensors.

Adding the X-E1

In the late spring of 2013, Fuji sent me an X-E1. They were really excited by what I was getting with their tiny sensors cameras, and were interested in seeing what I could do with the full size APS-C sensor.

First introduced in the fall of 2012, the rangefinder-style X-E1 was basically a slimmed-down version of the X-Pro 1. Instead of the hybrid optical viewfinder, it used a fully upgraded electronic viewfinder.

It was the second interchangeable lens X Series camera, and like the X-Pro 1, it also featured the 16MP X-Trans sensor. Compared to the X20, the X-E1 was a fair bit bigger, especially with a lens, but still way lighter and smaller than my Nikon D700.

Off to Europe!

Amy Sebby riding towards a storm, crossing the Alps by bike along the Via Claudia Augusta Trail, Southern Germany
Neuschwanstein Castle in the clouds, near Fussen, Germany.

The X-E1 arrived right before I left for a two-week cycling trip in Europe. During my trip planning, I had found a route called the Via Claudia Augusta, which is an old Roman military and trading road that’s been turned into a bike route that crosses over the Alps from Germany, through Austria and down into Italy.

For this trip, I took along the X-E1, the X20 and a little Nikon Coolpix point and shoot that I barely used. I shot thousands of photos with the two Fujis, riding with one, sometimes both of them around my neck while pedaling this historic route through small Tryolian villages, along secluded farm roads, dirt paths and even some singletrack.

Brooks leather saddle on a bicycle
Scenics of The Alps, Fussen, Germany

X-E1 Alaska Style

After the Europe trip, I returned to Alaska and continued to shoot with the X-E1 throughout the summer and fall, photographing landscapes, adventures scenes, mountain aerials and even shooting some action sports with it. I was definitely putting the X-E1 through its paces and being blown away by the image quality I was getting from the much larger APS-C sensor. They were every bit as sharp and crisp as my D700 images, if not sharper, and those brilliant Fuji colors brought my back to my film days with a renewed sense of excitement.

Given that the X-E1 was primarily used by portrait wedding and street shooters at the time, I was excited to show the people at Fuji what I was getting with the camera.

Mt. Redoubt and the Neacola Mountains, Alaska
Hiking on the Knik Glacier, Chugach Mountains, Alaska

Adapting the X Series to my Style

Even though the X-E1 produced incredible image quality, it was by no means an action camera. In that regard, it still couldn’t hold a candle to my Nikon in terms of autofocus performance and being a highly capable outdoor body. However, I stuck with it, because I recognized that mirrorless was a new technology that would likely improve in the future.

In fact, I embraced the challenge of trying to incorporate the X-E1 and X20 into my fast moving, fast shooting style. It wasn’t always easy, because in some areas, my skills were far beyond what the cameras could do, but this inspired me even more to try and find ways to adapt.

My technical experience as a photographer allowed me to find workarounds in order to get the kinds of photos I wanted, and this continued to fuel my excitement. I also looked for ways to expand this challenge by imposing even further creative challenges.

While shooting one cyclocross race in the fall of 2013, I used only two Fujis, and to make things even more interesting, I set the X20 to shoot Miniature Mode only, and the X-E1 to shoot black and whites, with both cameras shooting in square format. It was the kind of challenge that really tested my skills, but I ended up getting some great and very memorable photos from that race.

Arctic Cross Cyclcross Race, Goose Lake, Oct. 12, 2013
Arctic Cross Cyclcross Race, Goose Lake, Oct. 12, 2013
Arctic Cross Cyclcross Race, Goose Lake, Oct. 12, 2013
Arctic Cross Cyclcross Race, Goose Lake, Oct. 12, 2013

Prelude to the Next Phase…

During my conversations with the people at Fuji, I would tell them that if they ever made a rugged outdoor version with fast autofocus, I’d switch full time to Fuji.

Well… when I went to NYC in October for the 2013 Photo Plus Trade show, two years after my fateful introduction to the X Series, I met with my Fuji contacts in person.

I repeated my line about wanting a fully capable, weather sealed, fast autofocus X Series camera, and they responded by saying,

“Well… we having something that we think you might be interested in seeing…”

Stay tuned for Part 3…

February 2, 2022
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My 10 Years with the Fujifilm X Series, Part 2 – Diving Deeper

I have recently uploaded Episode #3 of my new video series, ASK DAN!

If you haven’t seen this series, this is where I answer specific questions that you give me and present my real-world advice and responses to the photography topics that you’re curious about.

Each episode is formatted with “video chapters.” This allows you to see the list of questions I answer in each episode, and easily navigate between them

If you haven’t seen the first episode you can watch it here. And if you want to get your questions in to be answered on a future episode, click this link to get your question in the queue. 

Definitely stay tuned for more episodes, because the questions keep coming! Also, feel feel free to leave me a comment on the video. It’s a great way to let give me your feedback, and it helps other people find my channel as well.

In addition, if you see a question in the comment section that you know the answer to, feel free to jump in and answer it yourself. Let’s make this a community effort! 

January 31, 2022
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New Photo-tips Video! Watch ASK DAN! Episode #3
Sunset in the Great Smoky Mountains, shot with the FUJIFILM X-T2.

Yesterday was Fuijfilm’s 88th birthday! 🎉📷🎂🎞🎁

On January 20th, 1934, FUJIFILM was founded in Japan to produce photographic film. In the 88 years since then, they have grown and diversified into industry leaders and innovators in many more fields, from photographic film and digital photography, to a wide range of healthcare, including medial imaging, regenerative medicine, biologics, cosmetics, industrial materials and business solutions.

As if making cameras to help us deal with the pandemic wasn’t enough, FUJIFILM’s medical division is currently playing a big part in the manufacturing of COVID vaccines, monoclonal antibodies, and other anti-viral products, with plants in North Carolina, Texas, Denmark and the UK.

In addition, FUJIFILM has recently developed a “Mutation Detection Kit” that’s designed to detect SARS-CoV-2 variants at a very high sensitivity, as well as a new Covid-19 antiviral drug, which they developed in conjunction with a Chinese pharmaceutical company.

And they supply the specific anti-fogging film that’s applied to face shields for healthcare workers around the world. You can read more about how FUJIFILM is helping the world fight the Covid-19 pandemic.

Basecamp flags and sunset on the Baltoro Glacier, Karakoram Himalayas, Pakistan,
shot on Velvia slide film in 1994.

As an X-Photographer and FUJIFILM camera and film shooter for almost 30 years, I’m proud to contribute and be a part of this long, storied legacy. My own journey with FUJIFILM began when I bought my first roll of Velvia slide film in May of 1993, when I was 25 years old.

I shot Fuji photo film almost exclusively for the next thirteen years, until I moved to digital photography in April of 2006. I got back on the FUJIFILM train in the fall of 2011, when I bought the X10 which was my first X Series camera, and I’ve been an X Series shooter ever since.

So, out of my 30+ year life with photography, 23 of those years has been spent shooting FUJIFILM in some way.

I would like to extend my best wishes and congratulations to FUJIFILM on their continued success that has helped make for a better world in so may ways over their 88 year history. You can read the timeline of FUJIFILM’s history here.

Alpenglow on Gasherbrum I, Baltoro Glacier, Karakoram Himalayas, Pakistan.
Shot on Velvia slide film in 1994.
January 21, 2022
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Happy 88th Birthday to FUJIFILM!!!